How Jimmy Buffett Turned Hit Song ‘Margaritaville’ Into A Multibillion-Dollar Empire

Jimmy Buffett’s classic hit “Margaritaville” is celebrating its 40th anniversary this year. The song that debuted in 1977 has since morphed into a global lifestyle brand that currently has more than $4.8 billion in the development pipeline and sees $1.5 billion in annual system-wide sales.

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